Rajesh K. Chandy: search on Z-Library

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1

Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets

Hughes, Nick, Chandy, Rajesh

Journal:

Journal of Marketing

Year:

2021

File:

PDF, 170 KB

2021

2

Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize

Rajesh K. Chandy and Gerard J. Tellis

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 2.88 MB

english, 1998

3

Radical Innovation Across Nations: The Preeminence of Corporate Culture

Tellis, Gerard J, Prabhu, Jaideep C, Chandy, Rajesh K

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 141 KB

english, 2009

4

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Sorescu, Alina B., Chandy, Rajesh K., Prabhu, Jaideep C.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 213 KB

english, 2003

5

Indirect Learning: How Emerging-Market Firms Grow in Developed Markets

Banerjee, Sourindra, Prabhu, Jaideep C., Chandy, Rajesh K.

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 293 KB

english, 2015

6

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others)

Mukherji, Prokriti, Sorescu, Alina, Prabhu, Jaideep C, Chandy, Rajesh K

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 335 KB

english, 2011

7

What to Say When: Advertising Appeals in Evolving Markets

Chandy, Rajesh K., Tellis, Gerard J., MacInnis, Deborah J., Thaivanich, Pattana

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 162 KB

english, 2001

8

The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others

Rao, Raghunath Singh, Chandy, Rajesh K, Prabhu, Jaideep C

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 217 KB

english, 2008

9

The Incumbent’s Curse? Incumbency, Size, and Radical Product Innovation

Chandy, Rajesh K., Tellis, Gerard J.

Journal:

Journal of Marketing

Year:

2000

Language:

english

File:

PDF, 172 KB

english, 2000

10

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

Rajesh K. Chandy, Jaideep C. Prabhu and Kersi D. Antia

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 3.18 MB

english, 2003

11

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

Jaideep C. Prabhu, Rajesh K. Chandy and Mark E. Ellis

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 2.75 MB

english, 2005

12

Managing the Future: CEO Attention and Innovation Outcomes

Yadav, Manjit S, Prabhu, Jaideep C, Chandy, Rajesh K

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 164 KB

english, 2007

13

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Eric Boyd, D, Chandy, Rajesh K, Cunha, Marcus

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 287 KB

english, 2010

14

The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others

Raghunath Singh Rao, Rajesh K. Chandy and Jaideep C. Prabhu

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.74 MB

english, 2008

15

From Invention to Innovation: Conversion Ability in Product Development

Rajesh Chandy, Brigitte Hopstaken, Om Narasimhan and Jaideep Prabhu

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 2.84 MB

english, 2006

16

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

Alina B. Sorescu, Rajesh K. Chandy and Jaideep C. Prabhu

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 4.52 MB

english, 2003

17

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising

Pattana Thaivanich, Rajesh K. Chandy and Gerard J. Tellis

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.54 MB

english, 2000

18

Competitive Response to Radical Product Innovations

Aboulnasr, Khaled, Narasimhan, Om, Blair, Edward, Chandy, Rajesh

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 325 KB

english, 2008

19

In Search of Diversity: The Record of Major Marketing Journals

Gerard J. Tellis, Rajesh K. Chandy and David S. Ackerman

Journal:

Journal of Marketing Research

Year:

1999

Language:

english

File:

PDF, 1.43 MB

english, 1999

20

Radical Innovation across Nations: The Preeminence of Corporate Culture

Gerard J. Tellis, Jaideep C. Prabhu and Rajesh K. Chandy

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 3.50 MB

english, 2009

21

Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance

Anderson, Stephen J., Chandy, Rajesh, Zia, Bilal

Journal:

Management Science

Year:

2018

Language:

english

File:

PDF, 626 KB

english, 2018

22

GLOBAL READING

Journal:

Business Strategy Review

Year:

2011

Language:

english

File:

PDF, 429 KB

english, 2011

23

HOW MICRO-ENTREPRENEURS COULD CHANGE THE WORLD

Rajesh Chandy, Om Narasimhan

Journal:

Business Strategy Review

Year:

2011

Language:

english

File:

PDF, 358 KB

english, 2011

24

EXECUTIVE SUMMARY: BEATING A BEHEMOTH

Prokriti Mukherji, Alina Sorescu, Jaideep C Prabhu, Rajesh Chandy

Journal:

Business Strategy Review

Year:

2011

Language:

english

File:

PDF, 128 KB

english, 2011

25

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less

Tavassoli, Nader T., Sorescu, Alina, Chandy, Rajesh

Journal:

Journal of Marketing Research

Year:

2014

Language:

english

File:

PDF, 261 KB

english, 2014

26

From Invention to Innovation: Conversion Ability in Product Development

Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om, Prabhu, Jaideep

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 187 KB

english, 2006

27

Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns

Sorescu, Alina B, Chandy, Rajesh K, Prabhu, Jaideep C

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 117 KB

english, 2007

28

Managing the Future: CEO Attention and Innovation Outcomes

Manjit S. Yadav, Jaideep C. Prabhu and Rajesh K. Chandy

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 3.14 MB

english, 2007

29

The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation

Rajesh K. Chandy and Gerard J. Tellis

Journal:

Journal of Marketing

Year:

2000

Language:

english

File:

PDF, 3.27 MB

english, 2000

30

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising

Tellis, Gerard J., Chandy, Rajesh K., Thaivanich, Pattana

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 116 KB

english, 2000

31

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

Chandy, Rajesh K., Prabhu, Jaideep C., Antia, Kersi D.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 143 KB

english, 2003

32

What to Say When: Advertising Appeals in Evolving Markets

Rajesh K. Chandy, Gerard J. Tellis, Deborah J. MacInnis and Pattana Thaivanich

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 3.48 MB

english, 2001

33

Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns

Alina B. Sorescu, Rajesh K. Chandy and Jaideep C. Prabhu

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 2.77 MB

english, 2007

34

Legacy Effects in Radical Innovation: A Study of European Internet Banking

Schlie, Erik H., Prabhu, Jaideep, Chandy, Rajesh K.

Journal:

SSRN Electronic Journal

Year:

2008

Language:

english

File:

PDF, 1.12 MB

english, 2008

35

Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize

Chandy, Rajesh K., Tellis, Gerard J.

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 1.74 MB

english, 1998

36

THE CMO OF CONSEQUENCE

D. Eric Boyd, Rajesh K. Chandy, Marcus Cunha Jr.

Journal:

Business Strategy Review

Year:

2010

Language:

english

File:

PDF, 145 KB

english, 2010

37

EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT

Wayne D Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, Siddharth S Singh

Journal:

Business Strategy Review

Year:

2011

Language:

english

File:

PDF, 113 KB

english, 2011

38

Research as innovation: Rewards, perils, and guideposts for research and reviews in marketing

Rajesh K. Chandy

Journal:

Journal of the Academy of Marketing Science

Year:

2003

Language:

english

File:

PDF, 559 KB

english, 2003

39

FROM ZERO TO UBIQUITY

Chandy, Rajesh, Ramdas, Kamalini

Journal:

Business Strategy Review

Year:

2013

Language:

english

File:

PDF, 517 KB

english, 2013

40

THE M IN FUTURE

Chandy, Rajesh, Ramdas, Kamalini

Journal:

Business Strategy Review

Year:

2013

Language:

english

File:

PDF, 778 KB

english, 2013

41

LET THERE BE LIGHT

Chandy, Rajesh, Ramdas, Kamalini

Journal:

Business Strategy Review

Year:

2013

Language:

english

File:

PDF, 110 KB

english, 2013

42

MOBILISING AGAINST DIABETES

Chandy, Rajesh, Ramdas, Kamalini

Journal:

Business Strategy Review

Year:

2013

Language:

english

File:

PDF, 71 KB

english, 2013

43

CROWD AND PROUD

Chandy, Rajesh, Ramdas, Kamalini

Journal:

Business Strategy Review

Year:

2013

Language:

english

File:

PDF, 97 KB

english, 2013

44

MAKING YOUR SOCIAL MEDIA STRATEGY WORK

Journal:

Business Strategy Review

Year:

2014

Language:

english

File:

PDF, 54 KB

english, 2014

45

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Gerard J. Tellis, Rajesh K. Chandy, Deborah MacInnis and Pattana Thaivanich

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.92 MB

english, 2005

46

The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

Prabhu, Jaideep C., Chandy, Rajesh K., Ellis, Mark E.

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 151 KB

english, 2005

47

Big Data for Good: Insights from Emerging Markets*

Chandy, Rajesh, Hassan, Magda, Mukherji, Prokriti

Journal:

Journal of Product Innovation Management

Year:

2017

Language:

english

File:

PDF, 496 KB

english, 2017

48

Innovation Measurement: Tracking the State of Innovation in the American Economy

Schramm, Carl Jude, Arora, Ashish, Chandy, Rajesh K., Cooper, Kathleen, Jorgenson, Dale W., Siegel, Donald S., Bernd, David L., Ballmer, Steve, Blanchard, James, Buckley, George, Collins, Art, Eskew,

Journal:

SSRN Electronic Journal

Year:

2008

Language:

english

File:

PDF, 232 KB

english, 2008

49

Managing the Future: CEO Attention and Innovation Outcomes

Yadav, Manjit S., Prabhu, Jaideep C., Chandy, Rajesh K.

Journal:

Journal of Marketing

Year:

2007

Language:

english

File:

PDF, 114 KB

english, 2007

50

The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others

Rao, Raghunath Singh, Chandy, Rajesh K., Prabhu, Jaideep C.

Journal:

Journal of Marketing

Year:

2008

File:

PDF, 205 KB

2008